There is an abundance of opportunity when it comes to marketing on Facebook. With more than 900 million users to reach, a strong marketing campaign on the world’s largest social network is almost a “must” for brands, businesses, corporations and organization that are serious about social media marketing.
Gettec Media offers an engaging solution to brands, businesses and corporations to simultaneously create, seed and spread a brand message across the Facebook platform. Every Facebook marketing campaign we build and launch on the Facebook platform, through our Facebook Marketing Service, offers a lead generation component or can be linked to one.
Through our Facebook Marketing Service we build Facebook marketing campaigns that are comprised of four primary components: strategy, page management, promotion and monitoring, reporting, analysis and optimization. The fully customized and integrated Facebook marketing campaign allows Facebook users to interact and deeply engage with a brand, product or service via the Facebook Page. Whether you are looking for an integrated Facebook marketing campaign, Page design, Facebook application development, viral marketing or paid advertising, Gettec Media can help.
We understand the opportunities, the limitations, risks and how businesses can succeed on the Facebook platform. Our team of social media experts work closely with clients to understand the current social media marketing activities and position across all social media channels, the goals and objectives, product and service offerings, target audience and unique value proposition to create a comprehensive road map for a solid Facebook marketing campaign strategy.
Facebook Page Management
Facebook has become a large and effective two-way communication platform that offers businesses, brands and corporations a way to connect with and disseminate information to consumers. Any company, from a large global media enterprise to a small retailer or business service, can now use a Facebook Page to create, manage, track, and optimize a complete branded viral loop to grow web traffic, reach new customers and increase revenues.
Facebook Pages, created through our Facebook Page Management service, are designed to include dynamic content that provides the audience with an opportunity to stay informed of the latest news, views, photos and videos, participate in quizzes, contests, and use coupons, virtual gifts and more.
Through the Facebook Page Management service, Gettec Media allows corporations to maximize user engagement, deploy applications on Facebook Pages and grow their fan base with customized branded experiences that are fully integrated into their Facebook Pages.
Achieving wide distribution on the Facebook platform is about taking full advantage of all communication channels Facebook makes available. Gettec Media will use a wide range of Facebook viral channels and Facebook Ads to build a Facebook Page following, brand awareness, drive user engagement and viral buzz.
Viral distribution on the Facebook platform is primarily driven by initiatives that encourage Facebook visitors to comment, share, recommend, and engage with a company through its Facebook Page. When visitors engage, their activities are shared with their friends on Facebook. Some of those friends see the activity in their News Feed and may engage with the brand, publish that information to their friends on Facebook, and the branded viral loop grows. In addition, anyone who “Likes” a business, brand or corporation on their web site, through the Like or Send button, is opting in to receive information from that entity in the form of messages that appears in their News Feed.
In addition to the internal Facebook communication channels, the following external channels will be implemented to achieve optimum viral distribution:
- Share and Send buttons – The Facebook Like and Send button will be implemented on the company web site to allow site visitors to share content with friends on Facebook. When a user clicks the Like or Send button on the company web site, the user automatically becomes a Fan and a story will appear in the user’s friends’ News Feed with a link back to the web site.
- Cross channel integration – Cross-platform integration with Twitter, LinkedIn and YouTube will allow users to directly access and share content with these social media channels.
Facebook Ads is Facebook’s primary advertising platform offering businesses, brands and corporations the option to pay on a CPC or CPM basis to drive traffic to their Facebook Page, Events, Applications and web site. The program is based on a real-time PPC auction model. The more an advertiser is willing to spend per click or impression, the more frequently the ad will appear throughout the Facebook network. The Facebook Ads ad system offers powerful targeting capabilities. When users create an ad, they have the option to target users by age, sex, location, keywords, education level, workplaces, political views, and relationship status, likes and interests and most engaged users. Facebook Ads are comprised of a small static image and a few lines of text, but the program also offers specific ad types to promote an external web site, Facebook Application, Facebook Page or Facebook Event.
Gettec Media offers a complete Facebook Ad campaign set-up as part of the Facebook Page Management service, including creative development, audience targeting, setting bids, ad budget, day parting and landing page selection.
Facebook Page Management is a new and dynamic discipline. With every Facebook marketing campaign we develop we offer a range of training options to accelerate the learning curve of the clients’ staff and to make sure they get the most out of their Facebook marketing campaign.
Our Facebook campaign management program is comprised of activities that generate a continuous stream of visitors to the Facebook Page, creating high visibility and wide exposure within the Facebook platform and creating traffic to the company web sites. Daily and weekly Facebook campaign management activities include:
Facebook Community Management. Through community management we help clients to manage the Facebook community engagement and building a Fan base by participating in Wall conversations, leveraging best and addressing ever-changing issues. Community management includes the following activities:
- Share/Post the Facebook Page launch on existing Facebook profile(s). This will encourage friends and profile visitors to visit the Facebook Page
- Continuously posting interesting updates. It is not enough to have a presence on the Facebook platform. Brands and businesses need to provide value everyday and have something to say that appeals to the Fan base and target audience
- Monitor, moderate and respond. On a daily basis we monitor and respond to comments and questions keeping the Facebook stream engaging, relevant and appropriate for the target audience to help the client engage with fans
- Create Events within the Facebook Page. When fans RSVP, their friends will see this in their News Feeds
- Post messages in related Groups. Use Facebook’s search function to post messages in related groups about the existence of the Facebook Page
- Email the Page URL to the mailing lists and invite contacts to become Fans of the Facebook Page
Facebook Campaign Maintenance. Campaign maintenance includes continuing updates to the Facebook Page content, functionality and integration with other social networking channels to keep the Facebook Page content fresh and engaging to best appeal to the target audiences and achieve optimum shareability.
Monitoring, Reporting, Analysis and Optimization
Facebook campaign monitoring, reporting and analysis provides Page administrators and online marketers with good insight in the social activities, user behavior and viral reach of the Facebook marketing campaign and details the what, when, where, who and why of the conversations that are taking place within the Facebook platform. Facebook campaign analytics reports provide deep reporting and analysis regarding the trends and metrics specific to the clients’ Facebook marketing campaign, including views, fans, Likes, comments and posts.