Off Page Optimization

Off Page Optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page.

Due to the ease with which on-page factors can be manipulated search engines now place more weight on off-page factors. Google made this form of ranking famous with its patented PageRank algorithm but researchers discussed using ideas such as link anchor text. Off-page criteria are obtained from sources other than the website.

Probably the most important of these criteria are the quantity of inbound-links ussing anchor text containing your target keywords. These should come from pages covering similar topics, preferably from large, long established authority sites.

Some search engines also rank sites based on usage information. The search engine monitors the results pages to see which links users actually follow. This is a kind of quality control although is affected by on-page factors such as the Description META tag and other summary information the search engine uses to describe the page.

Gettec Media professionals will provides quality back-links to your site.