Managing Website Health through Reputation Management
Internet has made it quite easy to get your opinions heard.
With the advent of social networking websites it has become even easier to put forward your opinions or to criticize or praise others. A lot of hard work is involved in jacking up the reputation of a company and to reach out to its current and potential customers.
It is a double edged sword, as it is easy to build up a reputation of a company through website so it is equally simple to cut down on the reputation. And it is even easier to get the feedback from people who have used your product or service. Online reputation management is about dealing with negative or positive feedback you get from your customers.
It is very easy to derail the reputation of a company; incapable competitors who are not able to get business are more reluctant to do so. The sad part of this story is, there is no short cut way to counter the malicious activities done by competitors.
The first measure to counteract such activities one should build solid reputation of the company. It is difficult to destroy a reputation that is build on truth and from the satisfaction of the customers. It is essential to have company policies in place. Inform your clients or your potential customers about your company policies.
Motivate your clients to provide you with feedback of your service or product. The point to be noted here is that, there are very few companies who publish genuine feedback from their customers or clients.
Monitor the accounts made on social networking sites and be particular about any negative review or feedback as you go through your company profile. There don’t miss out on an opportunity to tarnish your company’s image or spew venom on you.